YOUR BRAND
should walk intoTHE ROOM.
I build brand identities for scaling businesses — the ones who've outgrown their first logo, their first tagline, their first impression. Backed by 12+ years of institutional design thinking.
The designer who broke out of the machine.
"I spent over a decade building design systems inside a public utility — where getting it wrong has real consequences."
Hey, I'm Tony — Philadelphia-born. Puerto Rican roots. 12+ years of institutional design thinking, now applied to brands that want to actually mean something.
I've shipped design systems for a public utility serving 500,000+ customers, led go-to-market visual strategy for an AI-powered SaaS platform, and built brand identities for founders who are done blending in. I bring institutional rigor to personal brands — and street-level instinct to enterprise work.
What I build for you.
Every engagement starts with strategy. The visuals follow. No logo-first, no shortcuts — just deliberate design work that gives your brand a reason to exist and a way to win.
For founders who need a strong brand foundation fast. Core identity system — logo, color, type, usage — no filler.
- Logo mark + wordmark
- Color & typography system
- Brand usage guidelines
- 3 social templates
The full build. Strategy, identity, guidelines, and collateral — everything your brand needs to show up at the level you're moving toward.
- Brand strategy & positioning
- Full identity system
- Detailed brand guidelines
- Digital & print asset library
- 30-day post-launch support
Brand identity and digital presence, built together. The complete package for businesses ready to show up everywhere at the highest level.
- Full brand identity system
- Website design & build
- Brand strategy & positioning
- Digital asset library
- Social templates
- 45-day post-launch support
- 40 hrs/mo design time
- Brand management & evolution
- Social content & templates
- Priority turnaround
How we get there, together.
Every project follows the same five-phase framework — built to protect your investment, keep us aligned, and produce work that lands.
Let's build
something thatlasts.
Ready to stop being the best-kept secret in your market? Book a free 30-minute discovery call. No pressure. No pitch. Just an honest conversation about your brand and where it needs to go.
Let's talk over coffee.
No pitch. No pressure. Just an honest 30-minute conversation about your brand, where it is now, and where it needs to go. Pick a time that works for you.